Avrupa’daki yaratıcı ve etkili marka iletişimi işlerini ödüllendiren Eurobest Awards 2022’de, Grands Prix ve Özel Ödül kategorilerinin kazananları açıklandı. Bu yıl 34.’sü düzenlenen organizasyonda, 19 ülkeden 2 bin 959 ödüllü çalışma yer aldı.
The winners of the Gold, Silver and Bronze #Eurobest2022 Awards have been announced. See how Ukraine picked up a Eurobest Gold Award for the first time, plus explore the winning work out of 19 countries and 2,959 entries.
Find it all at https://t.co/LreMV8Im5y pic.twitter.com/qc26ivaII4
— Eurobest (@eurobest) December 12, 2022
Eurobest Awards 2022’de en fazla ödül toplayan ülke 63 ödül ile Almanya olurken, onu 58 ödülle Fransa ve 30 ödülle İngiltere takip etti. Grand Prix ödüllerinde ise Fransa ve İtalya beş ödül alırken, Almanya 3 Grand Prix kazandı. Kategori bazında Grand Prix kazanan kampanyaları sizler için derledik.
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Brand Experience & Activation
BACK MARKET
HACK MARKET
MARCEL, PARIS
Creative Business Transformation
HEINEKEN
THE UNWASTED BEER
PUBLICIS ITALY, MILAN / PUBLICIS, DUBLIN
Creative Commerce
VOLVO
VOLVO STREET CONFIGURATOR | VOLVO CARS BELUX
FAMOUSGREY, BRUSSELS
Creative Data
DOVE
TOXIC INFLUENCE I UNILEVER, DOVE
OGILVY, LONDON
Creative Effectiveness
RENAULT
RENAULT – VILLAGE ÉLECTRIQUE I RENAULT
PUBLICIS CONSEIL, PARIS
Creative Strategy
D’IETEREN
REDUCE THE RIDE
HAPPINESS, AN FCB ALLIANCE, BRUSSELS
Design
PENGUIN RANDOM HOUSE PORTUGAL
PORTUGUESE (RE)CONSTITUTION
FCB, LISBON
Digital Craft
ADOBE
ADOBE X BOWIE
DENTSU CREATIVE, AMSTERDAM
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Direct
POLYCAM X UNESCO X BLUE SHIELD
BACKUP UKRAINE
VIRTUE WORLDWIDE, NEW YORK
Entertainment Film Film Craft
PRIME VIDEO
STARAOKE
OGILVY, MILAN
Film ve Film Craft
SAMSUNG ELECTRONICS
THE SPIDER AND THE WINDOW
LEO BURNETT, FRANKFURT
Glass: The Award For The Change
UNILEVER / DOVE
TOXIC INFLUENCE
OGILVY, LONDON
Healthcare
SPANISH MINISTRY OF CONSUMER AFFAIRS
SUGAR KIDS
VMLY&R HEALTH MADRID
Industry Craft
MOLSON COORS
CHILLBOARDS
NORD DDB, COPENHAGEN
Innovation
DOT INCORPORATION
DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY
SERVICEPLAN, MUNICH
Integrated
HEINEKEN
THE NIGHT IS YOUNG
PUBLICIS ITALY MILAN
Media
IKEA
CIRKULÄR
ACCENTURE SONG, COPENHAGEN
Mobile
BACK MARKET
HACK MARKET
MARCEL, PARIS
Outdoor
AFFINITY
NEVERENDING CHASE
HAVAS, MILAN
PR
POLYCAM X UNESCO X BLUE SHIELD
BACKUP UKRAINE
VIRTUE WORLDWIDE, NEW YORK
Print & Publishing
DISTANCE
OUTLAW RUNNERS
BETC, PARIS
Radio & Audio
BURGER KING
EVEN MORE CONFUSING TIMES
DAVID, MADRID
Social & Influencer
HEINEKEN
THE VIRTUAL HEINEKEN SILVER
PUBLICIS ITALY, MILAN
Grand Prix For Good
WOMEN IN GAMES
GENDER SWAP
BETC PARIS
Görsel: Eurobest
