Vanity Fair dergisi Annie Lebowitz’in foto-makaleleriyle Bigumigu’ya birden fazla kez konu olmuştu. A.B.D’nin yeni stil ikonu dizisi Mad Men de tabii ki Annie’nin Vanity Fair objektifine konuk oldu.
BMW de, ABD’de 1960’lardan kalan köhne dizel motor algısını değiştirmek için bir fırsat olarak görmüş bu konuyu ve dergideki Mad Men bölümüne özel bir ilan hazırlamış. İlanda BMW’nin yeni verimli dizel motorları anlatılıyor. Tam metin de şöyle:
Forget the diesels of yesteryear. The days of dirty emissions, poor performance and noisy engines have gone the way of the beehive. Introducing the diesels of the future — the powerfully efficient 3 Series and X5 Advanced Diesel vehicles. These next-generation diesels produce 20% fewer emissions and get up to 580 miles on a single tank without sacrificing an ounce of thrill. This is diesel reinvented. Experience Advanced Diesel at bmwusa.com
İlanda Don Draper’ın BMW 3 serisi kullandığı gibi bir hava da yaratılmış. Don’un dizide Cadillac kullanıldığı biliniyormuş.
Konuya Jalopnik.com adlı otomobil sitesinin yaklaşımı da oldukça eğlenceli olmuş:
BMW sponsored the season premier of Mad Men and is following it up with this Sterling Cooper-themed, Anton Watts-shot ad for Vanity Fair. But would Don Draper drive a 3-series? We don’t think so. We know from experience Don Draper drives a 1962 Cadillac Coupe de Ville and, in fact, makes a reference to bombing German factories in season one. More importantly than the context clues, though, is the image.
The BMW 3-series is so junior executive. So Pete Campbell. Draper has constructed this facade of success and confidence that acts as a shell around a void he tries to fill with liquor, cigarettes, and cheap sex. That just screams Mercedes S63 AMG.
İlanı büyütmek için üstüne tıklayın
Advertisng Agency: GSD&M Idea City, USA
Group Creative Director: Jay Russell
Associate Creative Director / Art Director: Scott Brewer
Associate Creative Director / Copywriter: Ryan Carroll
Photographer: Anton Watts
Art Buyer: Shannon McMillan
Digital Artist: Midas Retouching, London
Published: August 2009
