Uluslararası Yaratıcılık Festivali Cannes Lions 2021’de Direct Lions kategorisinin kazananları belli oldu. 64 Aslan’ın dağıtıldığı Direct Lions kategorisinde 1 Grand Prix, 13 adet Altın Aslan, 20 Gümüş Aslan ve 30 Bronz Aslan ödülü verildi.

Grand Prix

STEVENAGE CHALLENGE
BURGER KING
DAVID, Madrid / DAVID, Miami

Gold Lion

Ait Hissettiğin Kimlik, Seçtiğin İsim Mastercard Kartlarında

TRUE NAME
MASTERCARD
McCANN, New York

DONATION DOLLAR
THE ROYAL AUSTRALIAN MINT
SAATCHI & SAATCHI, Melbourne

LAUNDRY NIGHT
PROCTER & GAMBLE
SAATCHI & SAATCHI, New York / PROCTER & GAMBLE, Cincinnati

BUY WITH YOUR TIME
IKEA
MEMAC OGILVY, Dubai

#STILLSPEAKINGUP DEEPTRUTH
PROPUESTA CÍVICA + REPORTERS SANS FRONTIERES
PUBLICIS MEXICO / PUBLICIS LATVIA, Riga

THE BIRTH OF GAMING TOURISM
XBOX / MICROSOFT
McCANN, London

THAT LOOK FROM POPEYES
POPEYES LOUISIANA KITCHEN, INC
GUT AGENCY, Miami

STEVENAGE CHALLENGE
BURGER KING
DAVID, Madrid / DAVID, Miami

SALLA 2032
HOUSE OF LAPLAND
AFRICA DDB, São Paulo

ENJOY BEFORE RETURNING
DIESEL
PUBLICIS ITALY, Milan

ANTICORRUPTION HACKATHON ZNÁMKAMARÁDA
ZNÁMKAMARÁDA
ZNAMKAMARADA, Prague / WMC|GREY, Prague

MOTHER BLANKET
VIVIR ASSOCIATION + AMBATO’S CANTONAL HUMAN RIGHTS PROTECTION COUNCIL
OGILVY COLOMBIA, Bogotá

CONTRACT FOR CHANGE
ABINBEV
FCB CHICAGO / FCB NEW YORK

Görsel: Cannes Lions