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Cannes Cyber Lions Kazananlar [Cannes Lions 2014]

Cannes Cyber Lions Kazananlar [Cannes Lions 2014]

Cannes Lions Cyber kategorisinde kazanan iş ve ajanslar açıklandı.

Grand Prix

Craft
User Experience

PHARRELL WILLIAMS – 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER

HAPPY

ICONOCLAST

Social
Engagement Platform

LIVE TEST SERIES

VOLVO TRUCKS

THE NEW VOLVO FMX, THE NEW VOLVO FL, THE NEW VOLVO FM

FORSMAN & BODENFORS


Integrated Multi-Platform Campaign

Integrated Multi-Platform Campaign

THE SCARECROW

CHIPOTLE MEXICAN GRILL

FAST CASUAL DINING

CREATIVE ARTISTS AGENCY

Gold Lion

Craft
Interface & Navigation

PHARRELL WILLIAMS – 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER

HAPPY

ICONOCLAST



Craft
Storytelling
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO.

INTERNAVI

DENTSU



Craft
Storytelling
THE SCARECROW
CHIPOTLE MEXICAN GRILL

FAST CASUAL DINING

CREATIVE ARTISTS AGENCY



Craft
Animation/Motion Graphics
THE SCARECROW
CHIPOTLE MEXICAN GRILL

FAST CASUAL DINING

CREATIVE ARTISTS AGENCY



Craft
Use of Video
SWEETIE
TERRE DES HOMMES NETHERLANDS

INTERNATIONAL CHILDRENS’ AID ORGANIZATION

LEMZ


Craft
Use of Video
PHARRELL WILLIAMS – 24 HOURS OF HAPPY
UNIVERSAL / IAMOTHER

HAPPY

ICONOCLAST


Craft
Use of Music/Sound Design
PHARRELL WILLIAMS – 24 HOURS OF HAPPY
UNIVERSAL / IAMOTHER

HAPPY

ICONOCLAST


Craft
Innovative Use of Technology
SWEETIE
TERRE DES HOMMES NETHERLANDS

INTERNATIONAL CHILDRENS’ AID ORGANIZATION

LEMZ


Web Campaign
Foods & Drinks
IF WE MADE IT
HEINEKEN

NEWCASTLE BROWN ALE

DROGA5

CAVIAR DIGITAL


Web Campaign
Automotive Products & Services
LIVE TEST SERIES & THE CHASE 360°
VOLVO TRUCKS

THE NEW VOLVO FMX, THE NEW VOLVO FL, THE NEW VOLVO FM

FORSMAN & BODENFORS


Web Campaign
Travel, Entertainment & Leisure
THE LAUNCH OF GREATNESS AWAITS
SONY

PLAYSTATION

BBH NEW YORK

Web Campaign
Charities, Public Health & Safety, Public Awareness Messages
SWEETIE
TERRE DES HOMMES NETHERLANDS

INTERNATIONAL CHILDRENS’ AID ORGANIZATION

LEMZ


Web Platforms
Microsite
PHARRELL WILLIAMS – 24 HOURS OF HAPPY
UNIVERSAL / IAMOTHER

HAPPY

ICONOCLAST


Online Video
Social Video
MOST SHOCKING SECOND A DAY VIDEO
SAVE THE CHILDREN

A COMPELLING SHORT FILM TO HELP RAISE SUPPORT FOR THE WAR VICTIMS OF THE WAR IN SYRIA.

UNIT 9


Online Video
Interactive Video
PHARRELL WILLIAMS – 24 HOURS OF HAPPY
UNIVERSAL / IAMOTHER

HAPPY

ICONOCLAST


Online Video
Webisodes/Series
THE EPIC SPLIT
VOLVO TRUCKS

THE NEW VOLVO FM

FORSMAN & BODENFORS


Social
Response/Real-Time Activity (including crowdsourcing)
SWEETIE
TERRE DES HOMMES NETHERLANDS

INTERNATIONAL CHILDRENS’ AID ORGANIZATION

LEMZ


Social
Innovative Use of Social or Community (including emerging platforms for brands)
SWEETIE
TERRE DES HOMMES NETHERLANDS

INTERNATIONAL CHILDRENS’ AID ORGANIZATION

LEMZ


Social
Community Building/Management
THE COLLABORATORY
UNITED STATES AIR FORCE

GOVERNMENT

GSD&M


Social
Targeted Conversations at Scale (including social listening and conversational insight)
SWEETIE
TERRE DES HOMMES NETHERLANDS

INTERNATIONAL CHILDRENS’ AID ORGANIZATION

LEMZ


Branded Tech
Installation/Exhibit (including use of interactive screens)
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO.

INTERNAVI

DENTSU


Branded Tech
Digital Billboard
MAGIC OF FLYING
BRITISH AIRWAYS

OGILVYONE LONDON


Integrated Multi-Platform Campaign
Integrated Multi-Platform Campaign
LIVE TEST SERIES INTEGRATED CAMPAIGN
VOLVO TRUCKS

THE NEW VOLVO FMX, THE NEW VOLVO FL, THE NEW VOLVO FM

FORSMAN & BODENFORS

Tüm kazananları görmek için http://winners.canneslions.com/2014

Ana Haber Görseli: Bigumigu

REKLAM