Uluslararası Yaratıcılık Festivali Cannes Lions 2021’de Direct Lions kategorisinin kazananları belli oldu. 64 Aslan’ın dağıtıldığı Direct Lions kategorisinde 1 Grand Prix, 13 adet Altın Aslan, 20 Gümüş Aslan ve 30 Bronz Aslan ödülü verildi.
Grand Prix
STEVENAGE CHALLENGE
BURGER KING
DAVID, Madrid / DAVID, Miami
Gold Lion
Ait Hissettiğin Kimlik, Seçtiğin İsim Mastercard Kartlarında
TRUE NAME
MASTERCARD
McCANN, New York
DONATION DOLLAR
THE ROYAL AUSTRALIAN MINT
SAATCHI & SAATCHI, Melbourne
LAUNDRY NIGHT
PROCTER & GAMBLE
SAATCHI & SAATCHI, New York / PROCTER & GAMBLE, Cincinnati
BUY WITH YOUR TIME
IKEA
MEMAC OGILVY, Dubai
#STILLSPEAKINGUP DEEPTRUTH
PROPUESTA CÍVICA + REPORTERS SANS FRONTIERES
PUBLICIS MEXICO / PUBLICIS LATVIA, Riga
THE BIRTH OF GAMING TOURISM
XBOX / MICROSOFT
McCANN, London
THAT LOOK FROM POPEYES
POPEYES LOUISIANA KITCHEN, INC
GUT AGENCY, Miami
STEVENAGE CHALLENGE
BURGER KING
DAVID, Madrid / DAVID, Miami
SALLA 2032
HOUSE OF LAPLAND
AFRICA DDB, São Paulo
ENJOY BEFORE RETURNING
DIESEL
PUBLICIS ITALY, Milan
ANTICORRUPTION HACKATHON ZNÁMKAMARÁDA
ZNÁMKAMARÁDA
ZNAMKAMARADA, Prague / WMC|GREY, Prague
MOTHER BLANKET
VIVIR ASSOCIATION + AMBATO’S CANTONAL HUMAN RIGHTS PROTECTION COUNCIL
OGILVY COLOMBIA, Bogotá
CONTRACT FOR CHANGE
ABINBEV
FCB CHICAGO / FCB NEW YORK
Görsel: Cannes Lions