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Peter Saville

Peter Saville

“”The motivational agenda of the designer and the artist are completely different. As designers, we’re on a mission to make things look good. It has to seduce to be effective. Contemporary art is not about looking good. It’s the quintessential first trap: designers or applied artists, given free reign to express themselves, can’t help making things look good, so they’re immediately drawn down an already-trodden path. In some way they will be quoting ready-made visual codes. The art world doesn’t want that. It’s already got it.” – Peter Saville