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Cannes Direct Lions Kazananlar [Cannes Lions 2014]

Cannes Direct Lions Kazananlar [Cannes Lions 2014]

Cannes Lions Direct kategorisinde kazanan iş ve ajanslar açıklandı.

Grand Prix

MAGIC OF FLYING
BRITISH AIRWAYS – BRITISH AIRWAYS
OGILVYONE LONDON 

Gold Lions

Use of Direct Marketing
Ambient Media: large scale

ALMOST IDENTICAL
MONDELEZ INTERNATIONAL
BELDENT INFINIT
DEL CAMPO SAATCHI & SAATCHI

Use of Direct Marketing
Ambient Media: small scale

SORRY I SPENT IT ON MYSELF
HARVEY NICHOLS
CHRISTMAS
ADAM&EVEDDB

Use of Direct Marketing
Direct response broadcast: TV, radio & infomercials

FIFA 14
MICROSOFT
XBOX 360
Y&R COLOMBIA

Direct Marketing: Digital & Social
Use of Digital Marketing

BOB DYLAN LIKE A ROLLING STONE
SONY MUSIC
BOB DYLAN BOX SET RELEASE

Direct Marketing: Digital & Social
Use of Dgital Marketing

SWEETIE
TERRE DES HOMMES NETHERLANDS
INTERNATIONAL CHILDRENS’ AID ORGANIZATION
LEMZ

Direct Marketing: Digital & Social
Use of Other Digital Platforms

SPEAKING EXCHANGE
CNA
ENGLISH COURSE
FCB BRASIL

Direct Marketing: Digital & Social
Response/Real-Time Activity

DEAR FUTURE MOM
COORDOWN ONLUS
WORLD DOWN SYNDROME DAY
SAATCHI & SAATCHI

Strategy
Product Launches

INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ
MARCEL

Product & Service
Fast Moving Consumer Goods

ALMOST IDENTICAL
MONDELEZ INTERNATIONAL
BELDENT INFINIT
DEL CAMPO SAATCHI & SAATCHI

Product & Service
Fast Moving Consumer Goods

MILKA LAST SQUARE
MONDELEZ INTERNATIONAL
FOOD
BUZZMAN

Product & Service
Cars & Automotive Services

SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO.
INTERNAVI
DENTSU

Product & Service
Cars & Automotive Services

LIVE TEST SERIES
VOLVO TRUCKS
THE NEW VOLVO FM
FORSMAN & BODENFORS

Product & Service
Retail & E-Commerce, including Restaurants

INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ
MARCEL

Product & Service
Corporate Image & Information

VROOM RING BOOM
CLARO
OGILVY GUATEMALA


Product & Service
Charities

SWEETIE
TERRE DES HOMMES NETHERLANDS
INTERNATIONAL CHILDRENS’ AID ORGANIZATION
LEMZ

Product & Service
Charities

RAISING VOICES
COLEGIO LAS LOMAS ORAL
OGILVY & MATHER ARGENTINA


Product & Service
Public Health & Safety, Public Awareness Messages

DEAR FUTURE MOM
COORDOWN ONLUS
WORLD DOWN SYNDROME DAY
SAATCHI & SAATCHI

Best Integrated Campaign
Integrated Campaign Led by Direct Marketing

WE WERE THERE
BNP PARIBAS
BANK & ASSURANCES
SID LEE