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DAN Global
4. Levent / İstanbul
https://digitalagencynetwork.com

Digital Marketing Specialist and Social Media Specialist

DAN Global, based in London and Istanbul, is a solution provider for Digital Agencies and the global community of Digital Marketers.
DAN Global owns and operates the Digital Agency Network (DAN), which is an all-in-one platform to discover the best digital marketing agencies in the world. Today, there are more than 500 DAN member agencies operating in 57 cities worldwide.

Digital Marketing Specialist

Job Description:
We are looking for a “Digital Marketing Specialist” who will manage the digital marketing strategy for DAN website, social media presence, PPC advertising, SEO and digital PR programs to increase brand awareness, generate qualified leads, improve customer service, increase online sales, and deepen customer engagement across digital channels of DAN Global.
This is a full-time, on-site position at our Istanbul office. We are looking for a team member who has advanced knowledge of English (written and verbal) and is able to travel to London, UK at least once a year.

Responsibilities:

  • Manage the UX design, optimization and maintenance processes for DAN website with DAN team
 Coordinate the creation of digital content with our content team, concerning SEO to increase organic and referral traffic
  • Utilize DAN’s social media channels to expand the follower database and increase engagement
  • Lead the strategy, development, execution and optimization of paid advertising efforts, including PPC (SEM, social media advertising), display advertising, Digital PR and mobile.
  • Manage the monthly newsletter sending process and e-mail marketing campaigns through Mailchimp, coordinate lists, imports, and permissions
  • Monitor ROI and KPIs, analyze and report on website traffic, social media engagement, and paid advertising insights to improve lead generation and sales
  • Identify opportunities for applying new technologies, digital products and services to online campaigns
 Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality and cost-effective

Requirements:

  • 2 or more years of experience in the field of Digital Marketing
  • Bachelor’s degree in Marketing, Advertising, Communications, Journalism, Business Management or related field
  • Knowledge in key areas of digital marketing (SEO, social media, content marketing, email marketing, PPC and SEM, Analytics)
  • Understanding of outbound/inbound marketing principles and owned, earned and paid media
  • Knowledge of web design (UI/UX Design). Primary knowledge of HTML, design & development tools and WordPress CMS
  • Experience in managing Google AdWords campaigns, Google Analytics and its integration with AdWords, social media ads (Facebook, Instagram, LinkedIn). Well aware of the latest SEO techniques
  • Proven track record of delivering digitally driven campaigns from strategy through execution and leveraging data to drive strategic direction and optimize marketing programs
    Exceptional project management skills. Ability to prioritize, multitask, focus, lead, influence and delegate
Hands on experience with current online marketing tools
  • Advanced knowledge of English (written and verbal)
  • We are looking for a team member, preferably who has experience working in the advertising agencies, digital marketing agencies or marketing & sales related companies.

How to apply:
Please send your CV, LinkedIn URL & short cover letter to: careers@danglobal.com
REF: DMS – Please add this code to the subject line of your email.

Social Media Specialist

Job Description:
We are looking for a “Social Media Specialist” who will manage our social media strategy to enhance our brand and build strong online communities through our various social media accounts. You will be responsible for developing social media content that is designed to engage users and create an interactive relationship between our target audience and DAN.
This is a full-time, on-site position at our Istanbul office. We are looking for a team member who has advanced knowledge of English (written and verbal) and is able to travel to London, UK at least once a year.

Responsibilities:

  • Administrate the creation and publishing of relevant, original, high-quality content with DAN team
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and other creative formats)
  • Monitor DAN’s social media accounts, communicate with followers, respond to queries in a timely manner and offer constructive interaction with users
  • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review
  • Work closely with DAN team to develop social media campaigns that help to achieve our marketing goals
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Promote content through social advertising, manage ad campaigns to achieve web traffic and grow our audience on Facebook, Twitter, Instagram, Linkedin and other related platforms
  • Analyze the long-term and short-term needs of DAN’s social media strategy and compile monthly reports for the management
  • Set specific objectives, KPIs and compile monthly reports for the management showing results on ROI
  • Stay up-to-date with current technologies and monitor trends in social media tools, applications, channels, design and strategy

Requirements:

  • 2 or more years of experience in the field of Social Media Management and Marketing
  • Bachelor’s degree in Public Relations, Sociology, Marketing, Advertising, Communications, Journalism or related field
  • Knowledge in key areas of digital marketing (SEO, Content marketing, Analytics)
  • Understanding of outbound/inbound marketing principles and owned, earned and paid media
  • Experience in detailed targeting and managing Facebook and Instagram ad campaigns
  • Proven track record of delivering social media campaigns from strategy through execution and leveraging data to drive strategic direction
  • Exceptional project management skills. Ability to prioritize, multitask, focus, lead, influence and delegate
  • Hands on experience with current social media management, marketing and monitoring tools
  • Advanced knowledge of English (written and verbal)
  • We are looking for a team member, preferably who has experience working in social media, digital marketing or advertising agencies.

How to apply:
Please send your CV, LinkedIn URL & short cover letter to: careers@danglobal.com
REF: SMS – Please add this code to the subject line of your email.